VIS 242. THEORIES OF MEDIA AND
NEW MEDIA
UCSD / Spring 2004
Dr. Lev Manovich | lev@manovich.net
| www.manovich.net
Seminar topic for 2004:
Seminar requirements
1. Either
a paper (about 4000 words) or an art/design project related to the topics
of the seminar (accompanied by a short statement of 500-1000 words).
The goal and the strategies
The goal of this seminar is to analyze a number of emerging trends
in contemporary culture using the paradigm of info-aesthetics as our guide. We
will accomplish this using a number of complementary strategies:
-
Reading
and discussing of a number of key texts that are widely referred to in current
cultural discussions.
-
The
assigned books will be supplemented by a number of texts available on the net.
-
In
addition to careful reading of selected texts Ð which is the standard strategy
of graduate seminar Ð we will also try to quickly ÒscanÓ whole areas to
identify the issues, the names, the strategies, etc. this would involve
actively using the net and various information retrieval and summarization
tools: advanced options of Search Engines, blog indexes, RSS feeds, and so on.
(In other words, we will try to actively use the very tools we will discuss
critically in the seminar.)
-
We will
also survey various cultural projects related to the seminar topic. Here again
the same two strategies of close reading of selected works as well as scanning
of whole domains to see the emerging and the typical strategies will be used.
The projects will come from architecture, industrial, graphic, and interface
design, information architecture, film and moving image culture (music videos,
motion graphics), media and new media art, and contemporary art.
Books
[Ordered at Price Center bookstore Ð
but you may be able to get them cheaper online]
1 -----------------------------------
Title: The
Rise of the Network Society
Author: Manuel
Castells
ISBN:
0631221409
Edition:
paperback
2 -----------------------------------
Title:
Supermodernism
Author: Hans
Ibelings
ISBN:
9056622676
Edition:
paperback 2002
3
-----------------------------------
Title:
DJ-culture
Author: Ulf
Poshardt (translator Shaun
Whiteside)
ISBN:
0704380986
Edition: paperback
2000
4
-----------------------------------
Title: The New
Media Reader
Author: Noah
Wardrip-Fruin and Nick Montfort
ISBN:
0262232278
Edition:
hardcover
5
-----------------------------------
Title: Digital
Culture
Author:
Charlie Gere
ISBN: 1861891431
Edition:
paperback 2003
The seminar will scan contemporary culture to detect emerging
aesthetics and cultural forms specific to global information society. Its
method is a systematic comparison of our own period with the beginning of the
20th century when modernist artists created new aesthetics, new forms, new
representational techniques, and new symbols of industrial society. How can we
go about searching for their equivalents in information society Ð and does this
very question make sense? Can there be forms specific to information society,
given that software and computer networks redefine the very concept of form?
(Instead of being solid, stable, finite, discrete, and limited in space and
time, the new forms are often variable, emergent, distributed, and not directly
observable.) Where are radically new representational techniques unique to own
time, given that new media has largely been used in the service of older media
practices: Web TV,
electronic book,
interactive cinema?
Can information society be represented iconically, if the activities that
define it Ð information processing, interaction between a human and a computer,
telecommunication, networking Ð are all dynamic processes? How does the
super-human scale of our information structures Ð from 16 million lines of
computer codes making Windows OS, to forty years which would take one viewer to
watch all video interviews stored on digital servers of the Shoah Foundation,
to the Web itself which cannot be even mapped as a whole Ð be translated to the
scale of human perception and cognition? In short, if the shift from modernism
to informationalism (the term of Manual Castells) has been accompanied by a
shift from form to information flows, can we still map these information flows to forms,
meaningful to a human?
The first few meetings will be devoted to establishing the key
terms and the general discussion of the theoretical issues outlined above. In
the second part of the seminar we will analyze and related to each other some
of the most interesting and important projects in a variety of areas of
contemporary culture (cinema, architecture, product design, fashion, Web
design, interface design, information architecture, art, and new media art) to
each other, seeing them as the expression of single problem Ð how to map
information into forms. We will look at how architects such as Rem
Koolhaus/OMA, UN Studio, NOX, Zara Hadid, and others record, analyze, and map
information flows, and then utilize resulting records and diagrams to drive the
design of architectural forms and spaces. We will analyze how our ability to
record and store media data on a new scale leads to new forms of cinematic
narrative (Timecode,
Russian Arc) and
new forms of self-representation (MyLifeBits project by Microsoft and similar
work). We will discuss the recent work in visual and multimedia computing
concerned with finding patterns in what can be called Òcultural and social
dataÓ - images stored in personal, institutional, and public digital collections;
the traces of peopleÕs daily lives as recorded in various corporate and
government databases; the behavior of people in public spaces such as airports
(i.e. surveillance applications); In summary, each class will look at how the
problematic of mapping information into forms animates a particular already
existing field, as well as motivates the emergence of a number of new fields.
A large proportion of cultural phenomena that we will discuss in
the seminar so far have not been critically analyzed at all in any significant
depth, or even named. We will discuss these phenomena, giving them names when
they donÕt exist: data visualization, metadata, Flash aesthetics, Òaugmented
space,Ó Òtotal recording.Ó Therefore, the theoretical premise of the seminar
also acts as a pragmatic armature that will allow us to look at various
recently emerged and still emerging phenomena, dimensions, and categories of
contemporary culture that so far have not received sufficient critical
analysis. The projects discussed will come from both art and popular culture,
as well as from research labs. Thus along with photographs by Andreas Gursky
and KoolhausÕs Prada store in NYC
we discuss special effects in Matrix and Lord of the Rings, research on new MPEG standards, and the algorithms used in
visual search engines.