Instagram and Contemporary Image
"Instagram and Contemporary Image" (2016) is a new book by Lev Manovich.
The book methods combine traditional qualitative approaches of humanities and computational analysis of 16 millions of Instagram photos in 17 global cities carried out in Manovich's lab (Cultural Analytics Lab) since 2012.
The book chapters are being released online under Attribution-NonCommercial-NoDerivatives 4.0 International Creative Commons license. The chapters are posted online as they are completed. (Three chapters have already been published, and two more will be added during summer 2016.)
Millions of people around the world today use digital tools and platforms to create and share sophisticated cultural artifacts. This book focuses on one such platform: Instagram. It places Instagram image culture within a rich cultural and historical context, including history of photography, cinema, graphic design, and social media, contemporary design trends, music video, and k-pop. At the same it uses Instagram as a window into the identities of first truly global generation connected by common social media platforms, programming languages, and visual aesthetics. The book also demonstrates how humanistic close reading and computational analysis of large datasets can work together by drawing on the work in Manovich's lab with 16 million Instagram photos shared in 17 large cities worldwide since 2012.