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Macro-media and Micro-media


Web users and producers, especially in the commercial sector, have focused much attention on “broadband” media, a term widely used to describe the ability to access “television quality” video over the Internet. But what will happen when this goal is met and the current TV look is recreated on the Web? What becomes the next frontier in the evolution of media? Below I explore one scenario: that media will move from “broadband” to macro-media.

Media technologies seem typically to move in one direction: toward “more.” More resolution, better color, better visual fidelity, more bandwidth, more immersion. Do digital media technologies simply mimic this pattern? After examining macro-media, I look at another important trajectory in media development: minimalist media or micro-media.

Article  2000